How you can start a career in a different field without experience tips that got me job offers from Google and other tech giants - CareerEnlightenment.com

Preparing For The  MeetingOnce the meeting is set, we want to make a compelling case for why this company needs your services. The best way to do that is using what I like to call The Audit Technique.It’s extremely simple and effective:Carefully review our prospect’s current set up (website, social media, content, copy, health â€" whatever fits your service)Identify as many issues/improvements as we possibly canDetermine the measurable impact of fixing these issuesShare specific strategies for solving 2â€"3 of the issues and then showcase the potential result of fixing all of themTell them that, regardless of whether or not they hire you, they can keep the audit reportBoom! Easy.Closing The  DealIn the beginning, most of your prospects aren’t going to be seeking you out. That means that you have to convince them that your services will be worth their time and money. The best way to do that is via the following framework:1. AddressWe’re going to start off the meeting by addres sing the issues that you found with their site. Don’t be too critical. The goal here is to make them feel good about their business while also letting them know that there is a lot of untapped potential out there.Hand them your Audit Report and walk them through each of the issues. Explain what is happening, why it’s hurting their business, and what the solution is.2. Illustrate PotentialOnce you’ve explained the issues, you want to clarify what the prospect is missing out on. The more quantifiable this is, the better. For example:Your call to action on the site isn’t strong enough. Your conversion rate is probably 5% lower than where it should be. If your site gets 30,000 visitors a month, that’s 1,500 people we’re not capturing!Instagram accounts like yours typically see 100â€"300 followers every day, but you are only netting 20â€"30. If you implement the strategy I laid out here you should see an immediate boost within a few days. That could mean an additional 2,400 f ollowers each month!Show them how this is impacting their bottom line. Walk them through the math:You: What is your typical sales conversion rate from your email list?Prospect: Hmmm, it’s around 3%You: Wow, that’s pretty good! And how much profit do you make from each sale?Prospect: Typically we net around $150 per sale.You: Awesome. Based on my audit, I’m seeing that we’re missing out capturing an additional 3â€"5% of your site’s traffic due to poor copy and CTA placement. I poked around and saw that your site gets ~30,000 visitors per month which means that we could be capturing an additional 1,500 people every month. Based on the numbers you just gave me, that’s $6,750 per month!If you charge $2,000 per month, that’s a no brainer for your prospect. Any business owner would pay $2,000 if they knew it would result in an incremental profit of $4,750 â€" and you just made $24k this year!Ask Them For The  SaleNow that you’ve proven out the value â€" ask them for the sa le:Tell them that the Audit Report is theirs to keep regardlessReiterate the potential opportunity they have to gainOutline what next steps look like for hiring youAsk them if they want to move forwardChances are good that they’ll want some time to think about it. No worries at all â€" drop note on your calendar to follow up with them 72 hours later.You just booked your first client!Now I want you to rinse and repeat this process for everyone on your spreadsheet. If you can get your foot in the door, you can expect about a 5%-10% close rate.Consolation: Offering Your Services For  FreeSince we’re mostly in this for the learning, this is great option to consider if the above process isn’t initially working out.I found that it was much easier to land clients when I had success stories I could speak to. It’s important to figure out a way to get some results before you go all-in on pitching for money.You can reach out to businesses, same as above, and offer your services for fre e. This takes away all of the risk for the company, making them much more likely to agree, while allowing you to get right to the learning and create real-world results.Remember, we’re in this to try and find a job we love that pays us what we deserve. That is worth a LOT more than a few paid freelance contracts. If the freelancing turns into a source of revenue, that is icing on the cake.Leveraging Your Results To Land Your New  JobThere you have it â€" a step-by-step plan to build the experience you need to land a join a different industry. Now it’s time to get out there and get your foot in there door.First up, edit the resume.Add Your Experience To Your  ResumeAs soon as you have some concrete results under your belt, you’re going to want to add them straight at the top of your resume.This will be the first thing that your potential employer will see and it helps remove any doubt about your qualifications.Way back up at the top of the article we took a look at why companie s hire. The qualifications of X years is just an arbitrary number set by the company to make them feel like they are hiring someone who can do the job.Adding in your freelance experience not only shows that you can do the job, but also that you have an understanding of how to run a business. This knowledge is extremely valuable to an employer, especially for a technical hire because technical folks typically get tunnel vision and have trouble seeing how their work relates to the larger picture â€" making money.Here is a screenshot of my consulting experience on my resume:Identify Influencers At Your Target  CompanyNow that you have the relevant experience, you’re going to want to start connecting with influencers who can help refer you into your dream job. I outline that exact process in my article How To Land A 6-Figure Job In Tech With No Connections so be sure to check that out when you’re ready.